Snowmen Melt when Sitting Next to a Fire
Year
June 25, 2014
Our Vegas road show touched on another common theme: Clicks versus Bricks. Headlines encompassing store closures of Staples, Radio Shack, and Family Dollar were spurring dialogue. I asked a repeat question to some notable national developers: How the E-Commerce juggernaut took a heavy toll on a host of users such as bookstores, electronic outlets, video stores, and clothiers? Then subsequently questioned, have they noticed transcendence from recession resistance pre-crisis to web resistance present day? The Clicks versus Bricks argument has elicited consideration for radical changes to improve our shopping experience. Retailers need to meet the threats from E-Commerce yet still tap into such enormous potential. Stores have to become more of a visiting pleasure like Apple or Disney who offer fun products, beautiful design, and helpful staff. Shoppers will then feel it is worth the trip to the mall.
What This Means to You:
To survive the new landscape shops will need large amounts of imaginations – and money, to compete with the near $200 million a year Online Business. Then E-Commerce will take not of how to sustain it’s own market share, enabling both E-Commerce and traditional retail to further integrate. Even as web shopping grows we are still seeing. Online retailers go Brick and Mortar: The biggest winners will be you, the Customer.
“An organization’s ability to learn, and translate that learning into action rapidly, is the ultimate competitive advantage.” – Jack Welch
